World Plant Milk Day2026 · Date · History · Messages
The World Plant Milk Day campaign identifies 22 August as its annual date, while ProVeg documents the campaign’s 2017 launch with Plant Based News.
About World Plant Milk Day
World Plant Milk Day is observed every August 22 as a global campaign focused on plant-based milk.
The current campaign identifies designer and campaigner Robbie Lockie as its founder and dates the initiative to 2017.
Why World Plant Milk Day matters
The campaign encourages people to learn about and try plant-based milk options while discussing food choice, health, environment and animal-welfare arguments.
Nutrition and environmental claims can vary by product and region, so comparisons should use current evidence rather than broad assumptions.
History of World Plant Milk Day
World Plant Milk Day’s official site says Robbie Lockie founded the campaign in 2017.
ProVeg records that in 2017 ProVeg and Plant Based News declared August 22 World Plant Milk Day and identifies Lockie as the person who originally conceived the idea.
The official 2026 campaign describes that year as the tenth edition, consistent with annual observance since 2017.
How the observance developed
This timeline uses documented milestones from reviewed sources. Missing stages are left out rather than guessed.
Robbie Lockie
The official campaign identifies Robbie Lockie as founder and says the day began as his idea in 2017.
World Plant Milk Day / Plant Based News campaign
World Plant Milk Day campaign launch
First documented observance
The official campaign says it was founded in 2017, is marked every August 22 and identifies 2026 as the tenth edition, supporting 22 August 2017 as the inaugural annual edition.
World Plant Milk Day campaign
The current official site maintains the campaign, participation material and annual edition information.
What the evidence establishes
Confirmed institutional roles and milestones are shown first. Details that could not be established from the reviewed sources are listed separately below.
3 fields not established in reviewed sources
How to Observe World Plant Milk Day
Try a plant-based milk that fits your dietary needs and compare labels for nutrition, fortification and allergens.
Learn about the different ingredients and food traditions behind plant milks in different regions.
Use reputable nutritional and environmental sources when making health or sustainability claims.
If you run a café or community group, make ingredient and allergen information easy to find.
World Plant Milk Day Facts
World Plant Milk Day is observed on August 22.
The campaign was founded in 2017 by Robbie Lockie.
ProVeg and Plant Based News were involved in the early campaign.
The official campaign describes 2026 as its tenth edition.
The reviewed first-party sources do not establish a symbolic reason for selecting August 22.
World Plant Milk Day Messages
Happy World Plant Milk Day to everyone exploring the many ways people make and enjoy plant-based milks.
Celebrating World Plant Milk Day with curiosity about food traditions, ingredients and informed choices.
May World Plant Milk Day encourage clear labeling, good information and a little experimentation in the kitchen.
Wishing everyone marking World Plant Milk Day an enjoyable and well-informed August 22.
Topic and context
What this page does not assume
- Keep the source-defined country, community, organizer or institutional scope; do not silently broaden it.
- Do not treat the title alone as proof of government recognition or public-holiday status.
- Do not add a creator, founding story or origin claim unless the supporting evidence establishes it.
Evidence & sources
Sources used across the guide are gathered here. Labels show how each source supports the page, and contextual references are kept separate from primary evidence.
ProVeg — World Plant Milk Day 2019 (opens in a new tab)
Campaign Partner
World Plant Milk Day — official campaign history (opens in a new tab)
World Plant Milk Day — Press & Media (opens in a new tab)
First Party Campaign
Understand it, compare it, then explore further
Start with the most common factual questions, then compare closely related observances and explore useful connections.
Frequently asked questions
When is World Plant Milk Day?
22 August annually The documented recurrence rule is: 22 August.
Does World Plant Milk Day fall on the same date every year?
Yes. It uses a fixed annual date unless stronger evidence changes the pattern.
Is World Plant Milk Day an official public holiday?
The reviewed sources verify it within this scope: Global / World Plant Milk Day campaign. That recognition does not by itself make it a statutory public holiday; the site only makes public-holiday claims when reliable evidence explicitly does so.
Who established or recognizes World Plant Milk Day?
The reviewed sources identify World Plant Milk Day / Plant Based News campaign as the proclaiming or establishing body. The proposer or originator is recorded separately as Robbie Lockie. Current facilitation or coordination is recorded as World Plant Milk Day campaign.
Is World Plant Milk Day international or country-specific?
The documented scope is international or global: Global / World Plant Milk Day campaign. That does not mean every country treats the date as a public holiday or observes it in the same way.
How is this page verified?
The factual information is checked against reviewed sources, including the date pattern, scope and institutional history. This page was checked on 2026-09-08.
When is World Plant Milk Day?
It is observed annually on August 22.
Who founded World Plant Milk Day?
The current official campaign identifies Robbie Lockie, co-founder of Plant Based News, as the founder in 2017.
When did World Plant Milk Day begin?
The campaign began in 2017.
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A/RES/73/296
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