World Nutella Day2026 · Date · History
Nutella/Ferrero first-party material identifies Sara Rosso as creator, February 5, 2007 as the launch and 2015 as the stewardship handoff to Ferrero.
About World Nutella Day
World Nutella Day is observed on February 5 as a fan-originated celebration of Nutella.
Nutella’s own history says blogger Sara Rosso called fans together on February 5, 2007, and the observance has continued annually.
Why World Nutella Day matters
The day grew from fan sharing—photos, recipes and ideas—into a global brand-community event.
Nutella is a protected Ferrero trademark, so independent celebrations should describe the product accurately without implying official partnership or reproducing protected brand assets without permission.
History of World Nutella Day
Nutella first-party material identifies Sara Rosso as the creator and February 5, 2007 as the beginning of World Nutella Day.
The official World Nutella Day page says Rosso handed stewardship to Ferrero in 2015 so the celebration could continue and grow.
How the observance developed
This timeline uses documented milestones from reviewed sources. Missing stages are left out rather than guessed.
Sara Rosso
Nutella first-party material identifies Sara Rosso as the blogger who created/started World Nutella Day.
First documented observance
Nutella’s official heritage and World Nutella Day pages identify February 5, 2007 as the beginning of the observance.
Sara Rosso handed stewardship of World Nutella Day to Ferrero so the annual celebration could continue and grow.
Ferrero / Nutella
Ferrero / Nutella
Nutella’s official World Nutella Day page states that Sara Rosso handed stewardship to Ferrero in 2015 and Ferrero continues the annual celebration.
What the evidence establishes
Confirmed institutional roles and milestones are shown first. Details that could not be established from the reviewed sources are listed separately below.
6 fields not established in reviewed sources
Later institutional actions
Later recognition, renaming, mergers or date changes are kept separate from original establishment.
How to Observe World Nutella Day
Share a favorite memory, recipe or serving idea while respecting the Nutella trademark and other creators’ photos/recipes.
Check the current product label for allergens, ingredients and dietary information before serving food to others.
Avoid assuming one country’s Nutella formulation, portion guidance or allergen statement applies everywhere.
Use normal kitchen safety and safe food-handling practices when cooking or sharing food.
Make participation optional and avoid presenting the observance as nutrition or medical advice.
World Nutella Day Facts
World Nutella Day is observed on February 5.
Nutella’s official history identifies Sara Rosso as the creator in 2007.
Ferrero says stewardship was handed to it in 2015.
Nutella is a protected brand and trademark, not a generic product category.
Ingredient and allergen information should be checked on the current local product label.
Topic and context
What this page does not assume
- Keep the source-defined country, community, organizer or institutional scope; do not silently broaden it.
- Do not treat the title alone as proof of government recognition or public-holiday status.
- Do not add a creator, founding story or origin claim unless the supporting evidence establishes it.
Evidence & sources
Sources used across the guide are gathered here. Labels show how each source supports the page, and contextual references are kept separate from primary evidence.
Nutella/Ferrero — brand heritage history
Nutella/Ferrero — World Nutella Day official page
Nutella — Our Heritage (opens in a new tab)
Official Brand History
Nutella — World Nutella Day (opens in a new tab)
Official Brand Observance
Understand it, compare it, then explore further
Start with the most common factual questions, then compare closely related observances and explore useful connections.
Frequently asked questions
When is World Nutella Day?
5 February each year The documented recurrence rule is: 5 February.
Does World Nutella Day fall on the same date every year?
Yes. It uses a fixed annual date unless stronger evidence changes the pattern.
Is World Nutella Day an official public holiday?
The reviewed sources verify it within this scope: Nutella / international brand community. That recognition does not by itself make it a statutory public holiday; the site only makes public-holiday claims when reliable evidence explicitly does so.
Who established or recognizes World Nutella Day?
The documented basis is: Nutella/Ferrero first-party material identifies Sara Rosso as creator, February 5, 2007 as the launch and 2015 as the stewardship handoff to Ferrero.. Supporting evidence includes Nutella — Our Heritage. The site does not infer a separate creator or founder unless reviewed evidence establishes one.
Is World Nutella Day international or country-specific?
The documented scope is international or global: Nutella / international brand community. That does not mean every country treats the date as a public holiday or observes it in the same way.
How is this page verified?
The factual information is checked against reviewed sources, including the date pattern, scope and institutional history. This page was checked on 2026-09-24.
When is World Nutella Day?
It is observed on February 5 each year.
Who created World Nutella Day?
Nutella’s official material identifies Italo-American blogger Sara Rosso as the creator.
When did it begin?
The official history dates the first celebration to February 5, 2007.
Who manages it now?
Nutella’s official page says Sara Rosso handed stewardship to Ferrero in 2015.
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