National Pet Choking Prevention Day2026 · Date · History · Messages
Bow Wow Labs identifies June 22 as National Pet Choking Prevention Day, created to raise awareness of choking hazards for pets.
About National Pet Choking Prevention Day
National Pet Choking Prevention Day is a private pet-safety awareness campaign observed on June 22.
A June 19, 2023 launch announcement said the day would be recognized for the first time on June 22, 2023, with Bow Wow Labs championing the campaign alongside veterinarian Dr. Judy Morgan.
Why National Pet Choking Prevention Day matters
The useful public-interest focus is awareness of choking hazards, prevention and knowing when to seek urgent veterinary help.
Because the originating organization also sells pet products, product claims and campaign marketing should be kept separate from independent veterinary guidance.
History of National Pet Choking Prevention Day
A contemporaneous June 19, 2023 campaign announcement said Bow Wow Labs had registered June 22 as National Pet Choking Prevention Day.
That announcement said the observance would be recognized for the first time on June 22, 2023 and described veterinarian Dr. Judy Morgan as a campaign partner.
The campaign’s current site continues to use June 22, and Bow Wow Labs continues to describe the observance as an annual awareness effort.
Independent American Veterinary Medical Association first-aid guidance is used for emergency-care context rather than relying on the campaign’s commercial safety claims.
How the observance developed
This timeline uses documented milestones from reviewed sources. Missing stages are left out rather than guessed.
Bow Wow Labs, Inc.
The contemporaneous 2023 launch announcement says Bow Wow Labs was championing and registering June 22 as the awareness day.
Bow Wow Labs / National Pet Choking Prevention Day campaign
June 19, 2023 campaign launch announcement
First documented observance
The contemporaneous launch announcement explicitly says the day would be recognized for the first time on June 22, 2023.
Bow Wow Labs / National Pet Choking Prevention Day campaign
Current campaign and Bow Wow Labs materials continue to promote the June 22 observance.
What the evidence establishes
Confirmed institutional roles and milestones are shown first. Details that could not be established from the reviewed sources are listed separately below.
4 fields not established in reviewed sources
How to Observe National Pet Choking Prevention Day
Inspect your pet’s environment for appropriately sized toys, chews and other objects that could become choking hazards.
Keep your veterinarian and nearest emergency veterinary hospital contact information easy to find.
If a pet is choking or having difficulty breathing, seek veterinary care immediately; first aid is not a substitute for veterinary care.
Do not treat campaign product claims as guarantees that a product can prevent every choking event.
National Pet Choking Prevention Day Facts
National Pet Choking Prevention Day is observed on June 22.
The source-cleared first recognized edition is June 22, 2023.
Bow Wow Labs is source-cleared as the campaign originator/champion, with veterinarian Dr. Judy Morgan participating in the launch effort.
AVMA guidance says first aid is not a substitute for veterinary care and advises immediate veterinary care when a choking pet can still breathe.
The reviewed sources do not establish why June 22 specifically was chosen.
National Pet Choking Prevention Day Messages
If a pet is choking or struggling to breathe, seek veterinary care immediately.
Topic and context
What this page does not assume
- Keep the source-defined country, community, organizer or institutional scope; do not silently broaden it.
- Do not treat the title alone as proof of government recognition or public-holiday status.
- Do not add a creator, founding story or origin claim unless the supporting evidence establishes it.
- Health Information Not Medical Advice.
Evidence & sources
Sources used across the guide are gathered here. Labels show how each source supports the page, and contextual references are kept separate from primary evidence.
American Veterinary Medical Association — Pet First Aid brochure (safety context only)
Bow Wow Labs / campaign launch announcement
Bow Wow Labs — current choking-prevention campaign article
National Pet Choking Prevention Day — campaign site
American Veterinary Medical Association — Pet First Aid (opens in a new tab)
Independent Veterinary Guidance
Bow Wow Labs / campaign — 2023 launch announcement (opens in a new tab)
Creator Launch Release
Bow Wow Labs — National Pet Choking Prevention Day announcement (opens in a new tab)
Organizer Release
National Pet Choking Prevention Day — campaign site (opens in a new tab)
Original Organizer
Show 1 additional source reference
Understand it, compare it, then explore further
Start with the most common factual questions, then compare closely related observances and explore useful connections.
Frequently asked questions
When is National Pet Choking Prevention Day?
22 June The documented recurrence rule is: 22 June.
Does National Pet Choking Prevention Day fall on the same date every year?
Yes. It uses a fixed annual date unless stronger evidence changes the pattern.
Is National Pet Choking Prevention Day an official public holiday?
The reviewed sources verify it within this scope: United States / Bow Wow Labs-led pet-safety awareness campaign. That recognition does not by itself make it a statutory public holiday; the site only makes public-holiday claims when reliable evidence explicitly does so.
Who established or recognizes National Pet Choking Prevention Day?
The reviewed sources identify Bow Wow Labs / National Pet Choking Prevention Day campaign as the proclaiming or establishing body. The proposer or originator is recorded separately as Bow Wow Labs, Inc.. Current facilitation or coordination is recorded as Bow Wow Labs / National Pet Choking Prevention Day campaign.
Is National Pet Choking Prevention Day international or country-specific?
This observance is specific to United States. Its fuller verified scope is: United States / Bow Wow Labs-led pet-safety awareness campaign.
How is this page verified?
The factual information is checked against reviewed sources, including the date pattern, scope and institutional history. This page was checked on 2026-09-26.
When is National Pet Choking Prevention Day?
It is observed on June 22.
When did the observance begin?
A contemporaneous launch announcement said it would be recognized for the first time on June 22, 2023.
Who started the campaign?
Bow Wow Labs is source-cleared as the organization championing and registering the day, with veterinarian Dr. Judy Morgan participating in the launch effort.
What should I do if my pet appears to be choking?
Treat breathing difficulty as an emergency and seek veterinary care immediately. First aid does not replace professional veterinary care; follow guidance from a veterinarian or trusted veterinary authority.
Other observances on June 22
These observances are also listed on June 22, 2027.
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National HVAC Tech Day
ARS/Rescue Rooter says it established National HVAC Tech Day in 2016 and celebrates it on June 22.
National Windrush Day
The UK government announced on 18 June 2018 that National Windrush Day would take place on 22 June every year; later official material identifies 2019 as the first national Windrush Day, an…
World Rainforest Day
Rainforest Partnership states that it founded World Rainforest Day in 2017 and identifies the observance date as 22 June.