Choose Women Wednesday2026 · Date · History · Messages
UN Web TV documents the 2014 WOW: Women on Wednesday launch with Women’s Entrepreneurship Day founder Wendy Diamond; Endicott College states WED would host the first annual Choose Women Wednesday on November 30, 2016. The Wednesday-after-U.S.-Thanksgiving recurrence is independently corroborated.
About Choose Women Wednesday
Choose Women Wednesday is a campaign encouraging attention to and support for women entrepreneurs and women-owned businesses.
It is observed on the Wednesday after U.S. Thanksgiving; the current name was launched as an annual Women’s Entrepreneurship Day initiative in 2016.
Why Choose Women Wednesday matters
The campaign frames everyday purchasing, mentoring, visibility and business support as ways to highlight women entrepreneurs.
Participation does not guarantee business, investment or financial outcomes, and directories or featured businesses should not be treated as endorsements by this guide.
History of Choose Women Wednesday
A United Nations Web TV record documents the launch of “WOW: Women on Wednesday” during Women’s Entrepreneurship Day in November 2014, led by WED founder Wendy Diamond.
Endicott College reported that Women’s Entrepreneurship Day would host its first annual Choose Women Wednesday on November 30, 2016, supporting women-owned businesses.
How the observance developed
This timeline uses documented milestones from reviewed sources. Missing stages are left out rather than guessed.
Women on Wednesday / #WomenWOW
The campaign lineage was presented under the Choose Women Wednesday name by 2016.
Women’s Entrepreneurship Day initiative led by founder Wendy Diamond
UN Web TV documents Wendy Diamond, founder and CEO of Women’s Entrepreneurship Day, at the 2014 launch of WOW: Women on Wednesday; Endicott later attributes the 2016 initiative to Women’s Entrepreneurship Day.
Women’s Entrepreneurship Day
Endicott College states that Women’s Entrepreneurship Day would host its first annual Choose Women Wednesday in 2016.
First documented observance
UN Web TV documents the 2014 WOW launch, and Endicott identifies November 30, 2016 as the first annual Choose Women Wednesday under the current name.
The campaign was presented as the first annual Choose Women Wednesday under the current name.
Women’s Entrepreneurship Day · 2016 campaign launch announcement
What the evidence establishes
Confirmed institutional roles and milestones are shown first. Details that could not be established from the reviewed sources are listed separately below.
5 fields not established in reviewed sources
Predecessor and precursor observances
Earlier or merged observances are kept separate from former names and later institutional actions.
Later institutional actions
Later recognition, renaming, mergers or date changes are kept separate from original establishment.
Also known as
Women on Wednesday, Women Owned Wednesday, #WomenWOW
How to Observe Choose Women Wednesday
Learn about women-owned businesses through reliable local directories or direct business information, and verify ownership claims before publishing them.
Share or recommend businesses based on your own experience or clearly disclosed criteria; avoid implying guaranteed quality or financial return.
Mentor, introduce or amplify entrepreneurs only with consent and without exposing private financial or contact information.
Keep participation voluntary and inclusive; support for women entrepreneurs need not require a purchase.
Choose Women Wednesday Facts
The campaign has a documented 2014 precursor called Women on Wednesday or #WomenWOW.
The first annual event under the name Choose Women Wednesday was announced for November 30, 2016.
Women’s Entrepreneurship Day founder Wendy Diamond is linked to the campaign’s launch.
The recurring date is the Wednesday after U.S. Thanksgiving.
Choose Women Wednesday Messages
Choose Women Wednesday is a chance to notice, share and support women-led work.
Support can include listening, mentoring and visibility—not only shopping.
Celebrate women entrepreneurs without promising business or financial results.
Topic and context
What this page does not assume
- Keep the source-defined country, community, organizer or institutional scope; do not silently broaden it.
- Do not treat the title alone as proof of government recognition or public-holiday status.
- Do not add a creator, founding story or origin claim unless the supporting evidence establishes it.
Evidence & sources
Sources used across the guide are gathered here. Labels show how each source supports the page, and contextual references are kept separate from primary evidence.
Endicott College — first annual Choose Women Wednesday, 2016
UN Web TV — WOW: Women on Wednesday, 2014
Checkiday — Choose Women Wednesday recurrence/history (opens in a new tab)
Secondary Recurrence Corroboration
Endicott College — first annual Choose Women Wednesday, 2016 (opens in a new tab)
Contemporaneous Institutional Announcement
UN Web TV — WOW: Women on Wednesday / Women’s Entrepreneurship Day 2014 (opens in a new tab)
Contemporaneous Institutional Record
Checkiday — recurrence/name-history corroboration
Understand it, compare it, then explore further
Start with the most common factual questions, then compare closely related observances and explore useful connections.
Frequently asked questions
When is Choose Women Wednesday?
Wednesday after Thanksgiving The documented recurrence rule is: Wednesday after United States Thanksgiving each year..
Does Choose Women Wednesday fall on the same date every year?
It follows a recurring calendar rule, so the Gregorian date can change from year to year.
Is Choose Women Wednesday an official public holiday?
The reviewed sources verify it within this scope: Women’s Entrepreneurship Day-linked women-entrepreneurship support campaign; the 2014 Women on Wednesday/#WomenWOW precursor and 2016 Choose Women Wednesday launch are documented.. That recognition does not by itself make it a statutory public holiday; the site only makes public-holiday claims when reliable evidence explicitly does so.
Who established or recognizes Choose Women Wednesday?
The reviewed sources identify Women’s Entrepreneurship Day as the proclaiming or establishing body. The proposer or originator is recorded separately as Women’s Entrepreneurship Day initiative led by founder Wendy Diamond.
Is Choose Women Wednesday international or country-specific?
No single country is assigned to this observance. Its documented scope is: Women’s Entrepreneurship Day-linked women-entrepreneurship support campaign; the 2014 Women on Wednesday/#WomenWOW precursor and 2016 Choose Women Wednesday launch are documented.. Use that scope rather than assuming worldwide or country-specific status.
How is this page verified?
The factual information is checked against reviewed sources, including the date pattern, scope and institutional history. This page was checked on 2026-09-24.
When is Choose Women Wednesday?
It is observed on the Wednesday after U.S. Thanksgiving.
When did the Choose Women Wednesday name begin?
Endicott College reported the first annual Choose Women Wednesday under that name for November 30, 2016.
Was there an earlier version?
Yes. UN Web TV documents a 2014 launch of WOW: Women on Wednesday connected with Women’s Entrepreneurship Day.
Does supporting the day mean a business is endorsed?
No. Participation or mention does not establish product quality, investment suitability or endorsement; verify businesses independently.