Brew Monday2026 · Date · History
Samaritans identifies Brew Monday as its third-Monday-in-January campaign encouraging people to connect over a cuppa, with 19 January for 2026.
About Brew Monday
Brew Monday is Samaritans’ annual connection and conversation campaign associated with the third Monday in January.
The charity encourages people to check in with one another over a drink or conversation; January 19 is the 2026 campaign date, and January 18 is the third Monday of January 2027.
Why Brew Monday matters
Samaritans uses the campaign to challenge the misleading idea that a single January Monday is universally the “most depressing day.”
Its message emphasizes compassionate listening and practical human connection, without suggesting that sharing tea cures depression or replaces mental-health services.
History of Brew Monday
Samaritans describes its Brew Monday campaign as an answer to the “Blue Monday” myth, with its current materials placing the campaign on the third Monday of January.
The charity’s 2026 publicity and local branches document Monday, January 19, while the charity states there is no need to wait for any particular day to reach out.
How the observance developed
This timeline uses documented milestones from reviewed sources. Missing stages are left out rather than guessed.
Samaritans
Samaritans identifies and leads the Brew Monday campaign, in response to the Blue Monday myth.
Samaritans and its participating branches and supporters
Current Samaritans third-Monday program and 2026 branch materials.
What the evidence establishes
Confirmed institutional roles and milestones are shown first. Details that could not be established from the reviewed sources are listed separately below.
6 fields not established in reviewed sources
How to Observe Brew Monday
Arrange a friendly, pressure-free chat or send a thoughtful message to someone you care about.
Offer listening without demanding personal disclosures or sharing another person’s experiences publicly.
Where safety or immediate risk is involved, encourage timely help from appropriate local crisis or emergency services; social campaigns are not clinical advice.
Brew Monday Facts
Brew Monday is run by Samaritans rather than being a statutory public holiday.
The annual campaign convention is the third Monday of January.
For 2026 the charity identified January 19; people can connect on any day.
Topic and context
What this page does not assume
- Keep the source-defined country, community, organizer or institutional scope; do not silently broaden it.
- Do not treat the title alone as proof of government recognition or public-holiday status.
- Do not add a creator, founding story or origin claim unless the supporting evidence establishes it.
- Health Information Not Medical Advice.
Evidence & sources
Sources used across the guide are gathered here. Labels show how each source supports the page, and contextual references are kept separate from primary evidence.
Samaritans — Brew Monday (opens in a new tab)
Charity
Samaritans branch (opens in a new tab)
Samaritans — Brew Monday 2026 (opens in a new tab)
Charity
Understand it, compare it, then explore further
Start with the most common factual questions, then compare closely related observances and explore useful connections.
Frequently asked questions
When is Brew Monday?
Third Monday in January; 19 January 2026 The documented recurrence rule is: Third Monday in January.
Does Brew Monday fall on the same date every year?
It follows a recurring calendar rule, so the Gregorian date can change from year to year.
Is Brew Monday an official public holiday?
The reviewed sources verify it within this scope: Samaritans connection and conversation campaign. That recognition does not by itself make it a statutory public holiday; the site only makes public-holiday claims when reliable evidence explicitly does so.
Who established or recognizes Brew Monday?
The documented basis is: Samaritans identifies Brew Monday as its third-Monday-in-January campaign encouraging people to connect over a cuppa, with 19 January for 2026.. Supporting evidence includes Samaritans — Brew Monday. The site does not infer a separate creator or founder unless reviewed evidence establishes one.
Is Brew Monday international or country-specific?
No single country is assigned to this observance. Its documented scope is: Samaritans connection and conversation campaign. Use that scope rather than assuming worldwide or country-specific status.
How is this page verified?
The factual information is checked against reviewed sources, including the date pattern, scope and institutional history. This page was checked on 2026-09-07.
When is Brew Monday in 2026?
Monday, January 19, 2026.
When is Brew Monday in 2027?
The third Monday in January is January 18, 2027; confirm campaign-specific 2027 events with Samaritans once announced.
Who organizes Brew Monday?
The charity Samaritans runs the campaign.
Does Brew Monday mean mental illness is worst that day?
No. Samaritans explicitly rejects the claim that one particular January Monday is uniquely depressing.
Other observances on January 18
These observances are also listed on January 18, 2027.
Birthday of Martin Luther King, Jr.
5 U.S.C. §6103 lists the Birthday of Martin Luther King, Jr. on the third Monday in January as a legal public holiday.
Martin Luther King Jr. / Civil Rights Day
Arizona’s official 2026 holiday calendar lists Martin Luther King Jr. / Civil Rights Day on Monday, 19 January.
Martin Luther King Jr. Day / Idaho Human Rights Day
Idaho Code § 73-108 and Idaho judicial/state holiday calendars place Martin Luther King, Jr. – Idaho Human Rights Day on the third Monday in January; Idaho government history records the co…
National Michigan Day
National Day Calendar lists National Michigan Day on 18 January. The U.S. Senate records Michigan’s admission/statehood date as 26 January 1837. The two dates are deliberately kept separate…